West Adams Outreach Committee Committee Regular Meeting

April 9, 2026 6:00 pm

VIRTUAL

Minutes

Draft minutes — not yet approved Edit Approval

[6:00 pm] Meeting called to order. Emily Reyes presiding. Edit

[6:06 pm] 2. General Public Comment No major themes raised No actions taken Edit

[6:10 pm] 3A. Review of Q1 Activities Discussion: Review of outreach efforts and committee activity across Q1 Increased outreach cadence (email, social, events), Need for better central tracking (RFI / requests tracker), Alignment on improving coordination across efforts Edit

[6:25 pm] 3B. March Outreach Report Discussion: Review of March performance (email + engagement metrics) Strong email performance (above benchmark open rates), Engagement steady, but conversion (clicks, actions) needs improvement, Opportunity to better connect outreach → participation, Edit

[6:35 pm] 3C. Outreach Budget Status & Spend Discussion: Review of remaining outreach budget and prior spend Significant funds remaining, Strong push to fully utilize budget before fiscal year end, Alignment to invest in: Physical outreach (mailers, merch), Community activation (cleanups, events), Edit

[6:47 pm] 4A. Outreach Budget Allocation (Prep for Board Vote) Discussion: Proposed ~$5.8K allocation: Breakdown (APPROX) Direct Mailers (3,000) → ~$2,400 Cleanup Supplies → ~$1,400 311-informed Materials → ~$200 Branded Hats → ~$1,800 Direct mail identified as highest-impact growth channel, Physical presence (events + merch) critical for visibility, Data-driven outreach (311 insights) adds strategic value, Action: Prepare for April Board approval vote Edit

[6:55 pm] 4B. Community Engagement Initiatives Baldwin Hills UVI Map, Reviewed tool for identifying community needs and hotspots Opportunity to guide outreach strategy using data UNNC Map Event (April 11) - https://experience.arcgis.com/experience/234241312ca14ff291653923ebf8415b Discussed participation in upcoming event Seen as opportunity for: Visibility, Partnerships, Community engagement, Edit

[7:05 pm] 4C. NPG Pipeline Discussion: Need to increase awareness of Neighborhood Purpose Grants NPG underutilized → outreach opportunity, Plan to: Launch social media campaign, Drive more applications Edit

[7:14 pm] action items Plan a food-based community event; define format (BBQ, vendor pop-up, or partner event), identify local partners, pilot a small version, and align budget, Execute direct mail campaign; finalize messaging/design, target 90016, align with events/initiatives, and include QR codes to track engagement, Use data-driven outreach; leverage 311 hotspots and mapping tools to target neighborhoods, guide messaging, and inform event placement, Grow NPG pipeline; launch social/email awareness campaign and directly outreach to potential applicants, Improve conversion to action; add clear CTAs to all outreach and track attendance, signups, and participation, Centralize outreach tracking; clean up and standardize tracker for requests, partnerships, and initiatives, Increase physical presence; invest in branded materials and use cleanup events to drive visibility and engagement, Edit

[7:15 pm] Meeting adjourned.

• New Main Motion
• Vote
• Arrival
• Departure
• Other action